Project history
Emmigurumi:
Handmade Amigurumi Toys & Digital Art
The Challenge:
Handcrafted items and handmade brands often struggle to bridge the gap between amateur hobbies and recognizable commercial identities. For EmmiGurumi, the core challenges included:
- Visual Identity & Brand Building: Creating a complete visual brand identity from scratch—including logo design, typography, color palette, and bespoke photography—that elevates handmade crochet creations into distinct, collectible works of art.
- Tactile Visual Storytelling: Capturing high-quality photography that highlights the texture, intricate stitching, and vibrant personality of handcrafted plush figures and custom brand mascots.
- Catalog Architecture: Structuring a visual portfolio layout capable of showcasing individual plush creations alongside high-volume custom mascot commissions (such as event trophies and mascot lines) without overwhelming the user.
- Low-Friction Contact: Establishing soft conversion paths for custom mascot inquiries and future pattern releases without imposing an aggressive e-commerce checkout flow.
what we did
- End-to-End Branding & Logo Design: Designed the complete brand identity from scratch, including custom logo design, color selection, typography, and brand messaging tailored to physical craftsmanship.
- Photography & Visual Curation: Directed, shot, and curated all product and mascot photography to tell a coherent visual story, capturing the tactile details, craftsmanship, and personality of each piece.
- Agile WordPress & Divi Deployment: Executed a rapid visual build using Divi to craft a colorful, photo-first layout that mirrors the creative nature of handcrafted goods.
- Content Creation & Copywriting: Authored all website copy and structured visual cards to highlight both custom plush figures and physical brand mascots (including multi-unit event trophies and studio mascot assets).
- Strategic Conversion Points: Implemented tailored Call-to-Action (CTA) sections focused on custom character creation, custom order inquiries, and upcoming pattern downloads.
- Responsive Visual Hierarchy: Utilized clean grid spacing and high-resolution visual cards to ensure full mobile accessibility across devices.
